Its a marketer to marketer to chat with Tracy Steeno the bank's Chief Marketing Officer and Sarah Meyer the bank's marketing coordinator. They share their backgrounds, influences and passions and how those help shape how they work to showcase the mission of Pillar Bank throughout Western Wisconsin.
How does marketing for a local business differ from a national one?
The ways they come up with ideas and stay creative and what resonates more?
When they know its time to try something new?
What would be their dream campaign with an unlimited budget?
