Original air date: June 30, 2020
Session presented by Dynamic Pricing Partners
The popular saying by Peter Drucker that 'culture eats strategy for breakfast, lunch and dinner' has never been more profound as we face challenging times in college athletics. Learn how industry leaders create, develop and organically grow culture within their respective athletics department as they share hands-on perspective and best practices. The panelists include: Ross Bjork, Director of Athletics, Texas A&M University; Dennis Francois, Director of Athletics, Central Washington University; and Sherryta Freeman, Director of Athletics, Lafayette College.
