Original air date: April 16, 2020
With COVID-19 putting all athletics on pause, you have rare down time to strategize. When you finally open back up your doors, will you be prepared Are you working on the opportunities and ideas that will have the most impact? Will people rave about the new level of experience you provide? This session introduces a process you can use in your own athletics department to identify which user experience you'd like to change and how. Used by organizations like Google, IKEA, Disney, Lancome, Netflix and many more, David Millay, Managing Partner at EngageMint, shows how you can use journey maps to create a better experience for whoever you serve... fans, student-athletes, or your own employees. Click here to view the presentation slides in PDF format.
