Step 1: Define your Ideal Customer Profile 🏦
Just like sales, don't reach out to companies that don't fit your ICP. It's a waste of your time and their time if you
What are the demographics of a company you'd be excited to work at?
What cultural traits and characteristics would make you feel welcome?
What income potential would compel your motivation and hunger to grow?
Step 2: Define activity levels and outcomes to create a sales funnel💪
Just like sales, your activity serves a purpose: book meetings. Use math to project your desired outcomes from your activity levels like so:
(2+2)*5 = 20 touches per week. 80 per month.
Assume a 10% touch point to meeting conversion rate.
2 meetings per week. 8 per month.
Assume a 50% first interview to follow-up interview conversion rate.
4 per month.
Assume a 25% follow-up interview to job offer conversion rate.
1 per month.
Step 3: Create a system to track your progress 🧠
Just like sales, you don't rely on memory or luck to win a new customer. You have a CRM, and you track every prospect in a system to see where they're at in the sales cycle.
Use Google Sheets to track your progress, with the following columns:
