This episode’s guest is Raj Goodman, founder of Goodman Lantern, a content marketing company. He is no stranger to starting companies and has a fresh no-BS approach to marketing.
- People buy with emotions but justify with logic
- “Tell better stories”
- Highest ROI ever - Red Couch
- Follow your gut instinct but don’t forget to A/B test
- Before launching or making anything A/B test your idea, get clients through the door
- The unthinkable aspects of organising hen and stag parties business
- Delegation and how to properly do it = the key to success
- Leadership pillars
Try gopinleads:
https://www.gopinleads.com/
Try Goodman Lantern 2h free trial:
https://goodmanlantern.com/subscription-sign-up/
Book recommendations:
- Don't make me think by Steve Krug
- How to win friends and influence people by Dale Carnegie
Find Raj here:
http://goodmanlantern.com/)
https://www.linkedin.com/in/rajanand/
Find Alisa here:
https://boredeyemedia.com
https://www.linkedin.com/in/alisaczar/
