Watches have, for a long time, been associated with status and tradition. At TRIWA, an acronym for Transforming the Industry of Watches, they want to use the symbolic value and placement of the watch for something more relevant and create modern statement symbols instead of traditional status symbols.
By designing watches with stories that transcend style, trends and status we hope to highlight important issues of our time. They are aware that they are not saving the world by making watches, but they like to think of themselves as norm challengers and innovators in an industry that needs transforming. It’s time for change. Designed in their creative studio in Stockholm, TRIWA's collection of watches is designed to last, start conversations, and tell stories.
How you can get involved with TRIWA
Check out TRIWA at their website and reach out to them here
Give them a follow on Instagram here
