Episode #21 - Today, we go over the top 6 best SEO practices you need to follow for Black Friday and Cyber Monday pages to rank on top!
These are recommendations for retailers to help Google highlight and surface sales events in search results.
- Use the same URL. IE: site .com/black-friday-sales/
- Publish early: Create your sales page(s) at least a month before the sale so Google has time to discover and index it.
- Follow standard SEO best practices: Make sure you are targeting keywords and updating your metadata.
- Build internal links to the landing page: Link to your Cyber Monday and Black Friday landing pages from other pages on your website, especially the home page. This will help communicate its importance to Google, and help your site visitors find the page faster.
- Include a relevant, high-quality image: Provide a static image with an up-to-date representation of your sale. Use more than one image and also add helpful videos.
- Get the landing page recrawled: Tell Google to recrawl your page by going into your Google Search Console. Also make sure your XML sitemap is updated with your sales page.
