Description

Episode #140 - I wanted to really go in-depth in the coming episodes about the different phases of Content Creation. In today's episode, I will go over the discovery phase. So if you are wondering what type of content you should be writing, but don't know how to figure it out, listen to this episode for guidelines to follow.

Guidelines discussed in this episode:

• Complete thorough keyword research to see what people are searching.
• Understand the search intent behind the topic you want to write about.
• Do a competitive analysis and see what type of content is ranking on the first page of Google.
• Create a guideline for yourself for content length, keyword usage, heading, paragraph length, and media types.

A quick way to come up with guidelines is to use Surfer. It will give you everything you need to include on the page to make sure you can rank!

Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper/u/0/

Try Surfer for just $1: https://thecalmmarketer.co/surfer

Contact me: https://thecalmmarketer.co/connect