Episode #64 - Are you trying to figure out an e-commerce SEO strategy but don’t know where to start? You must get all your basics down first and make sure you’re turning as many things in your favor as possible. So I will go over, at a high level, what an eCommerce SEO strategy must include.
The best e-commerce SEO strategy must include:
1. Keyword research to find all of the important keywords your customers are using.
2. Site architecture and page structure based on your keyword research.
3. On-Page SEO elements such as title tags, meta descriptions, ALT image tags, and content optimization.
4. Technical SEO improvements to make sure Google can crawl your site.
5. Local SEO citations to build trust with Google & increase visibility on local directories.
6. Content marketing and creation to help capture more organic traffic.
7. Link building to increase the overall domain and page authority.
8. KPIs and Goals to measure success, such as increasing search traffic, customers and/or revenue.
