Episode #69 - Want to know the tried-and-true method of beating your e-commerce competitors? The method I will be discussing is on-page SEO. There is the right way and wrong way to do it. In this episode, I will be discussing the right way to do it and tell you all the on-page SEO tactics you must do for a solid eCommerce SEO strategy.
- Title Tags - make sure you have the right keywords.
- Meta descriptions - add a problem, provide your solution, then end with a CTA.
- Images - change your file names and make sure to include descriptive ALT image tags.
- Headings - make your H1 tag your product name and reserve your H2 and H3 tags for more descriptive terms.
- Schema Data - add Schema.org to your product pages.
- Internal Links - add descriptive anchor text to your category and product pages.
