Abby Kramer joins WIBcast this week! Abby is an account strategist at Group SJR, a marketing consultancy based in New York, but her path to her position today was not as linear as other women I’ve spoken to. After a brief moment on the pre-med track, Abby realized she would be better off studying what she loved: political science and English. Her interest in politics is long-lasting. Abby remembers becoming interested in politics during the Obama administration, and she talks about her internships with a congresswoman and senator. In those internships, Abby had raw experiences with constituents, and we talk about the impact of local government. With a career in politics eventually in mind, after graduating, Abby began a paralegal program. She realized, though, that such scrutinous work did not allow her creative side to flourish, leading Abby to Group SJR. We talk about the diverse set of minds she works with and how working with people of all different backgrounds brings fresh thought and creative thinking to Group SJR. Group SJR has a really unique philosophy on the value of time. Abby discusses how, when she is creating solutions for her clients, which will later reach the client’s customers, valuing the customer’s time is crucial. We also talk about the role of storytelling in great marketing campaigns. Abby can focus in on a client’s unique story and bring it to life. At the end of the episode, we circle back to marketing campaigns that moved us and a reflection on company culture.
