Description

This week we had on Abir Liben, an investor at Serena Ventures based in San Francisco.

Serena Ventures is the venture arm of Serena Williams, and since launching in 2014, the fund has established itself as one of the top-performing celebrity-backed funds.

In this talk, we discuss:

• Abir's unplanned path into venture, 
• the dynamics of working under one of the most popular figures in the world,
• how celebrities are able to add value where other investors cannot compete, 
• misused founder evaluation frameworks

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