On this episode of Inside Music, host James Shotwell calls Eric Egan of Heart Attack Man to discuss his unique approach to music marketing, as well as his band's upcoming album. Heart Attack Man has a social media presence unlike any of their peers that relies on original ideas from Egan's mind to drive engagement. Through creative videos and hilarious posts, Egan and his bandmates have built a community (the 'Baby Carrot Gang') that is already busy promoting the band's new album, despite the fact almost no one has heard it. Eric tells James about the record, developing a fan base, and how he does his best to stay true to himself through all endeavors inside of music and out.
