On this episode of INSIDE MUSIC, host James Shotwell calls Timmy Rasmussen from the band 7 Minutes In Heaven to discuss his group's unprecedented rise through the alternative underground. We're not sure if any other unsigned band has a following as large or as vocal as 7 Minutes In Heaven, and in this conversation we seek to understand how that fervent following was built. Timmy sheds light on the band's early marketing tactics, as well as the way they have all grown as people since the release of their last EP.