On this episode of Inside Music, host James Shotwell chats with fast-rising group King Falcon about the challenge of promoting new music in the age of COVID. King Falcon shares the difficulties they've been experiencing as a new group trying to be heard, but also the positives of needing to think outside the box when it comes to marketing. You can stream the group's latest single, "Shake! Shake! Shake!," wherever you find music.
