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If you don't know the name Frontiers, then you might be a fake rock fan. Few labels are betting on rock and roll the way Frontiers has for the last quarter-century, especially in 2020. The label is home to the best emerging and legacy acts in the industry, and they've somehow mastered a powerful marketing approach for both.
In this episode of Inside Music, host James Shotwell speaks to Frontiers' Head of Marketing, Nick Tieder, about the company and his role in it. Nick shares the challenges of marketing amid a pandemic, his optimistic outlook for the future, and why AC/DC is the comfort listening all rock fans need right now. Learn more on our blog: http://haulixdaily.com.