Keith Chattin (On Twitter as @ChattinKeith) lives and coaches in West Palm Beach, Florida. Raised in South Georgia, Keith has developed a grass-roots movement calling attention to racial inequality and organizing conversations with coaches across the country. In this 17-minute interview, Keith talks about the importance of embracing those hard conversations with fellow coaches and players, educating yourself about the issues facing African-Americans, the role of the Equal Justice Initiative in helping him understand the problems minorities in this country face, and how his group Coaching for Changing is growing its reach.