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Failure is Not an Option

Within the industry there appears to be a general consensus that there is no way the industry will return to what it was; however, there is little concrete information being offered as to what could/should be done to reboot the hotel, travel and tourism industry. Without a game plan – there is little hope for the future.



COVID-19 appeared first on the Chinese radar screen at the end of December 2019 and became part of the global dialogue at the beginning of 2020. The World Health Organization (WHO) declared the virus a pandemic on March 12, 2020, and since then the virus has touched every aspect of the world economy including but not limited to health-care, politics, government, socio-cultural systems, agriculture, climate, religion, entertainment, hospitality, travel and tourism.

More than 17.2 million people have been diagnosed with COVID-19 and in excess of 10 million patients have recovered; at least 673,000 have died, according to reports from John Hopkins University.