Go to any grocery store, convenience store, or specialty supplement retailer and you’ll see shelves stacked with similar products from different brands. While presented a tad differently on the digital shelf, the same can essentially be said when searching for CPG products on an ecommerce marketplace like Amazon. Your CPG brand has on average a few seconds to make a good impression before the customer moves on to the next option. Effective and appealing packaging design not only makes it more likely for one product to be chosen over alternatives, but it also reflects on the values of the brand. This is what makes packaging design just as important as the product itself. It has a major influence over the buying decisions of consumers. In this content, I'll run through some considerations for great CPG packaging, provide a few examples of why you might want to look at a packaging refresh or larger rebrand, and also explain the potential downside risk of reinventing your CPG packaging. Additionally, I explain ten CPG packaging trends that you should be paying attention to right now.
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