Can you imagine living without frozen pizza, potato chips, ice cream or Tennessee whiskey? Fact is, these CPG food and beverage staples and many more would likely not exist today in their current iteration if it wasn’t for the innovative and inventive minds of Black Americans throughout history. Every year I grow older (and hopefully a bit wiser), I’ve found it increasingly important to study the American history that wasn't taught in traditional school curriculum. History is an academic subject, but the "history of history" is actually rooted deep in marketing strategy. It’s critical that we all realize that before the greatest marketers sold consumer packaged goods, they sold subjective observations that eventually became objective truths. This piece of content was adapted from an article I wrote for my client OneSpace (read here - https://www.onespace.com/blog/2020/09/10-black-americans-who-have-shaped-the-cpg-industry/). It includes additional historically prominent Black Americans that impacted the CPG industry which can further your educational journey.
