Did you know that the self-help guru Tai Lopez (aka “here in my garage” guy) is the son of a professional bodybuilder? Why exactly could that useless piece of trivia knowledge be important now? Let’s connect the dots between what Tai Lopez has been focusing on professionally for the last three years and bodybuilding. In 2019, Tai Lopez and his business partner Alex Mehr founded the private equity firm Retail Ecommerce Ventures. The goal is to transform well-known undervalued retail brands into ecommerce success stories. Which retail brand in the bodybuilding world fits that description? In a recent press release, Retail Ecommerce Ventures stated they acquired the supplement online retailer Bodybuilding.com. While a lot of details are fuzzy right now, I'll explore why Retail Ecommerce Ventures and Bodybuilding.com believe this would be a potentially valuable strategic partnership.
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