The “COVID-19 Effect” created health concerns to the highest levels I can remember in my lifetime and created economic hardships to the highest levels since the Great Depression. These will no doubt have major impacts on every aspect of the supplement industry for years to come. Fact is, this isn't a socioeconomic set-up that looks very appealing to most entrepreneurs, unless you operate within the supplement industry. These market dynamics created a defining moment for the supplement industry and I believe a meaningful sub-section of consumers realized the importance of preventive health, with many beginning or expanding their supplement regimens. Could it be that all this “bad” is actually “good” for the supplement industry?
