Is MusclePharm finally embracing the fact that they are a protein company now? MusclePharm (OTCMKTS: MSLP) just disclosed that the company is expanding into the ready-to-drink (RTD) protein category with the launch of its new whey protein drink line in the summer of 2022. This is a bit of a “what took you so long” kind of moment for me. I’ve been advocating for MusclePharm to ditch the pursuit of the energy drinks market and focus on protein beverages. I will expand on those comments from previous podcast episodes and run down what we know and what I can deduce about the MusclePharm RTD protein beverage from the short press release. Additionally, I remind everyone about how this isn't the first time MusclePharm has had a protein beverage in market. Finally, I share thoughts about how MusclePharm can take a lesson from Nutrabolt on a price pack architecture strategy.
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