Is this the perfect business environment for MyProtein to accelerate its growing share of the global supplement market? I believe the answer is yes. With global supply chain constraints, inflationary cost pressures, and labor shortages, the current business environment is arguably one of the toughest in several decades. While I’m sure THG (like other competitors) would love an easier situation, it’s actually the heightened level of complexity that hurts competitors more than THG. This is because THG has a business model built for the current complex business model and also has vast internal capabilities that are honestly unmatched in the space. To help support my notion, I’ll be utilizing the recently released 21H1 The Hut Group (or simply known as the acronym THG) earnings report, presentation slides, and earnings conference call, along with any associated public news. I’ll also add strategic commentary that will provide additional value and insights to anyone interested in the overall global supplement industry. While my focus will be primarily on the THG Nutrition division that houses MyProtein, I will cover each of the other business segments at various lengths.