On this episode of the Pivotal interview-style series, we talk with Sean Folkson, Founder & CEO of Nightfood Holdings Inc. (OTCMKTS:NGTF), about how his love for EAS Myoplex bars and following the Body for Life diet by Bill Phillips created curiosity for the "better for you" nighttime snacking category. This is partly why Nightfood initially started with nutritional bars before pivoting to sleep friendly ice cream in 2018. While this shift to the ice cream category of CPG might seem easy on paper, it comes with massive challenges that include cold-chain distribution and expensive limited real estate in food retailers. That being said, Nightfood ice cream seeks to standout in the coolers from major competitors by focusing on functional elements targeted towards sleep and relaxation value propositions. Nightfood also has done a great job at building strategic partnerships with the American Pregnancy Association and Papa John's by leveraging the pickle flavored ice cream Pickles For Two. Finally, Sean and I discuss the sleep and relaxation functional food and beverage trend in greater depths and explain why its still in the early stages of a captivating secular growth story in the CPG industry.
