What does the two billion dollars plus investment from Japanese tech giant SoftBank in THG (formerly known as The Hut Group) mean to the company and the overall market? Last July, I called "THG a very very special company." I even gave them the highest compliment by comparing THG to the earlier days of Amazon when they built Amazon Web Services (AWS) for internal purposes, which was then turned into a commercialized licensed product that now does $10s of billions in revenue. So, what exactly did Softbank (through its SB Management division) and Masayoshi Son investing in? There’s actually two investments (one in each division); (1) THG Ingenuity received $1.6 billion and (2) THG's owned brands and associated vertical-integration within the CPG categories of Nutrition (MyProtein) and Beauty. In this podcast episode, I'll breakdown why these massive injections of capital will create incredible opportunities for THG.
