O2 turn O3 and now Americans are bamboozled at how they got nothing close to the excitement in London. RIP Virgil Abloh, the man behind Pyrex, DONDA, Off White, and the recent resurgence of Louis Vuitton. We get into his story and discuss his 3% design rule. There is no arrival and my new found love for European films balanced by my disdain for Hollywood.
