Lundon Avery is a multi-talented artist from Peoria, Illinois now relocated to New York. Avery is represented under the New York Lab label, and is one of their many up and coming artists. The majority of the diverse group of hitmakers reside together, where I was able to sit down and learn more about Avery and his vision for his impending release. Avery has deep producing roots, and has spent the last 10 years producing music. Before he got behind the mic, he got behind a piano. For as long as he could remember, he had been playing by ear, recreating what he would hear on TV or the radio. After two short stints with teachers did not pan out, Avery said lightly “maybe he wasn’t meant to have a teacher”. So he taught himself, which became a recurring theme during his music journey. Through school he picked up Saxophone, bass and guitar among other things. Avery grew up listening to all genres of music, with his adoration for hip-hop stemming from Kanye West’s success. Similar to West, Avery began as a producer, learning from YouTube videos and familiarizing himself with the software. One of his biggest inspirations in his musical journey is his cousin, who he unfortunately lost to gun violence, whom he used to produce for. It was soon after his passing that Avery began writing his own music. Other producing influences include Young Chop, Timbaland, and Metro Boomin’. Just about a year and a half ago, Avery heard about the New York Lab through a mutual friend. His interest in both the atmosphere and the personnel from executives to label mates led to his eventual signing. The label has seen continued success, including hearing Avery’s first song under the label, Intro, played on ESPN. The accompanying video shot by Nate Antoine amassed 10s of thousands of views within its first month. Lundon Avery’s upcoming album, which is self-titled, includes a vast range of sounds. He strives to capture the everyday, the good, the bad and most importantly the truth. His unique writing style is in harmony with his flow, sounds and storytelling messages. In the future, Avery hopes to expand his talents to other areas of entertainment, including scoring movies(which he has already done). In anticipation for his April 2nd album release, you can go and listen to Avery’s most recent single, “Call on”, and his album “ A Tale of Two Cities”. View the “Call On” Video here: https://m.youtube.com/watch?v=8bgtgCNo2F0&feature=youtu.be
