The American Psychological Association has deemed that "traditional" masculinity is bad for men and boys. They will be classifying it as a disorder for their DSM.
Gillette has said that "men can do better."
And PETA is saying that to "increase your sexual stamina, go vegan."
All of this is an assault on conventional/traditional masculinity.
If you are a masculine man, they hate you.
Rollo Tomassi of The Rational Male on Gender War: https://therationalmale.com/2019/01/16/gender-war/
http://robsays.net