Click on the link below to discover MY number 1 tip to help your affiliate business. What do you think it is?
Hello, today I'm going to be talking about the best sales funnel for affiliate marketing and what you really should be looking for. The dirty truth when it comes to affiliate marketing is most of the people that are making the big money are creating products.
You can still make some good money by promoting other people's products, I know from experience if you have a good sales funnel. What is a good sales funnel?
I look at a good sales funnel almost like copywriting. Copywriting should be a slippery slop. The whole purpose of the first sentence is to get someone to read the second sentence. The whole purpose of the second sentence is to get someone to read the third and so on.
The sales funnel you could call this the profit pipeline and it starts with a front end product, which is probably the most important product. Then you would offer the person who purchased the front-end product upsells and downsells. Then they move into the backend of your pipeline.
What should the front-end product be? It should be low priced product that gets them into your sales funnel. It should solve someone's main pain problem, has mass appeal across the entire niche, make their life easier and be a complete total no brainer offer with 0 risk.
With the front end offer it's good to pile as much value as you can because your entire business depends on it. This is what I mean by a slippery slope.
It's yes to value, but no to giving away the farm. With my front end offer, I'm giving away a bunch of bonus's to really pile on the value, so it's a complete no brainer. The first sale is by far the hardest.
Let's talk about what is a good upsale. The upsale should solve someone's problems faster and easier than the basic front end version of the product.
It should be affordable to all. Most importantly it should not be essential to succeed. The basic version should be able to stand alone and create value.
Nothing is worse than buying a product and then realizing it's not complete, so you have to buy other things right? That is just horrible. It's almost like those play to win video games. What works really good as an upsale is a done for you system.
A good example would be the front-end is a how to product. Then the upsale is someone does it for you. You don't absolutely need the upsale but it gets you to your goal quicker and faster.
What should a downsale be like? Obviously it should be cheaper than the upsale. It should be even better value than the upsale they refused. It should give a boat load of value. This is your last chance to make another sale from your customer during this phrase, so it is a good idea to push hard to bring down the price.
One way to make a downsale is to bring the price of the upsale down by half, but keep the offer mostly the same.
Of course the price has to be justified. You don't want to just slash the price without a reason because this can frustate customers and undermine your upsale. Focus on the big reason why you are discounting the price. The most labor intensive components are gone, but you are still getting the most popular parts for half of the price.
Also, if it's limited time or a limited number this is good to. Next there should be big cash backend offers, which I'll probably talk about at another time because I don't want to blow up your head with too much information.
The backend offers is where the real money is made if you want to sale other people's products. These are $500, $1,000, $2,000 and more offers.
