Click on the link below to learn more about Copywriting and Advertising.
https://www.trustthelink.com/is-copywriting-same-as-advertising/
Hey, today I want to talk about copywriting and advertising. You might be wondering if they are the same thing, how are they different. I also want to go over why copywriting is called copywriting and share a few cool things about It that I think are awesome.
Copywriting is the art of persuading someone using the written word and advertising is the art of making someone aware of something. You know what an advertisement is right? That annoying thing that is in the middle of a Youtube video.
They are everywhere even on Nascar racing vehicles, checkout conveyor belts, and manhole covers. The reason advertising is important is because it can drive business growth, but it can be difficult to measure.
Copywriting is the skill set of using written words to persuade someone. There are "many" great copywriters and one example is Joseph Sugarman. Mr. Sugarman had a direct mail agency selling products using the written word. In one example, he sold a used plane for $240,000 that was valued at $190,000 with one magazine ad.
Many people think that copywriting is used to sell products and get paid (this is true), but it's also about drawing someone in JUST to read. As more and more people communicate through the internet and less face to face or over the phone copywriting can be even more valuable. Anywhere, where you are communicating with the written word, is an opportunity to use it.
Copywriting comes from the word copy meaning to be copied or reproduced for printing. The history comes from using the printing press (ink on a page) and it costs money to do. Something had to be good to be copied or reproduced into print.
With ink, there was skin in the game. You had to put up some money. This reminds me of the history of Bitcoin with the proof of work system has its roots in stopping email spam. If you paid money every time you sent an email it would probably be of a higher quality.
With social media it's free and that is why there is not as much higher quality right? People just say weird shit on social media right? But it's free.
Let's go over something fun and that is copywriting ideas. To get better at copywriting you could think of entertainment. We want to be entertained right? If you say the same thing as everyone else such as... This product does this and that....
I'll give you a 50% discount if you purchase here...
It's boring, right? You are tuned out and ignored. The great thing about entertainment is you don't have to re-invent the wheel. You can take a concept that is proven to be entertaining and turn it upside down to promote something. Think of something that is entertaining, an escape some people may have? Star Wars came into my mind.
Instead of saying this product is going to make you a lot of money you could say, "may the commissions be with you." Do you see how you're saying what the product can do in an interesting fun, different way?
You can take a boring topic and make it fun and interesting and that is one cool part of copywriting. There are many other things you can do to draw someone in. You can use this anywhere you are communicating with someone. I hope this video or podcast was helpful.
For more check out my blog post, you can click on the link in the description or go to trustthelink.com. I talk a lot more about copywriting and share more ideas.
