What’s great about this book is the progression. We all currently know Amazon to be an all powerful, global beast of a business, but let’s go back to its first step, (conquering the world of online book sales). How can anyone not spare the time to read the incredible story of Jeff Bezos and Amazon? If you are interested in business, this book is a must. Read it in the same vein Jeff Bezos read Sam Walton’s book on the rise of Walmart.