Adam Tomberlin, Director of Development at Lighthouse Family Retreat, takes on the intimidating but necessary task of fundraising. Whether for research or family support, raising funds is a critical skill to master in the fight against childhood cancer. Adam shares simple and proven strategies for generating support that don’t require a lot of experience or upfront financial investment. He emphasizes the importance of using social media to promote your fundraising as well as some do’s and don’t’s of “making an ask." Often people want to help, but don’t know how. Adam explains how to move past fear and uncertainty to unlock the potential of giving in your circle of influence. Make it easier for your family and friends to make a difference through generosity!