Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:
- How to generate content for Linkedin
- The metrics you need to be looking at to measure success
- How to adopt a follow first strategy, as opposed to a connect first strategy
- What the deal is with 'trending' on Linkedin
- How long you should expect to be posting on Linkedin before seeing results
- Why you shouldn't be looking to automate on Linkedin
- The golden ratio between posting and commenting on the platform
- How to use Hashtags
- Asking for recommendations
- Linkedin's Social Selling Index
- The best strategies when it comes to growing your company page
- How to get in difficult to reach people
- The need for quality!
- And much more!
