“What’s worse than finding a worm in your apple?”
“I don’t know - what’s worse than finding a worm in your apple?”
“Finding half a worm in your apple.”
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I hope that joke made you laugh this morning.
However, if you know me you’ll know I’m going to make a serious point...!
Let’s imagine the shiny, delicious-looking apple is our marketing.
The potential customer bites…
Only to find the apple isn’t all it’s portrayed to be.
We can be so concerned about the outward appearance of our business that we neglect the business itself.
In our rush to implement the latest marketing tactic, we can forget this:
The packaging ain’t the product.
Steve Martin, the famous comedian, says something similar.
“I was talking to some acting students and they were saying things like, ‘How do I get an agent?’ and ‘Where do I get my headshots?’
“And I just thought, shouldn’t the first thing you’re thinking about be, ‘How do I be good?’”
Yes, marketing matters.
But not nearly as much as what we’re selling if the marketing works.
Let’s not put the cart before the horse, hey?
