Yanique’s guest in this episode is Laura Hartmann, a seasoned event professional who has worked in various positions within the hotel industry across brands such as Marriott, Starwood, Hilton and Waldorf Astoria. Despite her extensive experience in event management, she found herself furloughed during the peak of the pandemic.
In this episode, you'll be inspired by Laura's remarkable journey. Rather than accepting her circumstances passively, she took proactive steps by co-founding H&F Redefined with her best friend. This network provides support to colleagues and peers navigating their furlough experiences and embarking on new business ventures.
Now, when the doors opened up again for the hospitality and hotel industry, Laura chose to come back in the door and is now the Director of Group Events at Caribe Royale, Orlando. She chose to be back in the industry but on her own terms, and that is the difference.
Highlights:
03:34 Laura's Journey into the event industry
09:29 What are the three qualities that a corporate event planner or a marketer should possess in order to be sustainable and succeed?
14:07 With the ever-changing technology, what kind of new and innovative technologies can help elevate attendee experience in events?
18:34 How can planning for an event provide a welcoming, inclusive environment that promotes diversity, equity, and inclusion?
23:41 What is H&F Redefined and what was the experience Laura had gone through to be inspired to co-found it with her best friend?
23:16 In doing this kind of initiative with H&F, what is the most exciting story or one that Laura finds very close to her heart?
31:14 How does Laura find the balance in her personal life while maintaining a career? (...What does setting boundaries for her and her team look like?)
39:48 What is one event that Laura thinks all event professionals should attend, at least once in their career?
43:39 Closing
CONNECT WITH LAURA HARTMANN:
CONNECT WITH YANIQUE DACOSTA:
Website:
http://eventist365.com/
Follow Us on Social Media:
Host
@MissYaniDoesStuff /facebook
@YaniDoesStuff / Twitter
@yanidoesstuff / Instagram
YDaCosta / LinkedIn
Graphic Design Firm for Corporate Events
@TheYKMD / Facebook
@theYKMD / Twitter
