Human-Centered Event Experience with Megan Henshall

Description

Megan Henshall, the Global Events Strategic Solutions Lead at Google, projects an entirely different overview of how a large organization like Google can also be focused on exploring and reimagining and creating a human-centered multi-modal approach to event experiences and not just on the company’s bottom line.

Yanique's conversation with Megan, in this episode, explores how events can drive businesses and communities to have a positive impact on the world. Her involvement with Google Xi (short for Experience Institute), a community initiative to help redesign audience experiences at Google, in the events industry, helps in the creation of an inclusive and welcoming atmosphere in corporate events.

Highlights:

00:30 What metrics does a large corporation like Google use to evaluate the success and impact of an event?

05:28 How does Megan incorporate the narrative elements into event design and execution? (...What role does storytelling play in event planning?)

08:47 What are the key elements necessary to create inclusivity and a welcoming environment in corporate events?

14:48 To enhance the human centric event experience, what are some of the technologies incorporated in the execution of events?

21:46 With regards to visual icons that communicate to people about the event experience and options, are there alternate options where people can get similar information?

24:56 In a Metaverse situation, how is the need for creativity, innovation, time and money balanced?

29:49 What does innovation really look like, is it something new all the time?

34:42 Google’s approach to diversity and inclusion in the event industry.

40:15 What is that one event that every event professional should attend at least once?

42:27 Closing

RESOURCES MENTIONED:

NOWHERE, a metaverse company - https://www.nowhere.io/

CONNECT WITH MEGAN HENSHALL:

CONNECT WITH YANIQUE DACOSTA:

Website:

⁠⁠⁠⁠⁠http://eventist365.com/⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YKMD⁠⁠⁠⁠⁠