For over 20 years, Carol Wachira-Wanyama has been at the epicentre of the 4th Industrial Revolution disruption of the media industry. As the Marketing Director of Kenya’s most prominent media house, she is responsible for Digital Transformation, Content Strategy and Management for Citizen Television, Business Development, and Marketing function of their three TV stations, i.e., Citizen TV, Inooro TV, and Ramogi TV plus fourteen radio stations. Three of the TV stations and eleven of the radio stations use vernacular or local languages.
Carol has been a critical leader in navigating the Royal Media Services Limited from the analogue to digital space and also being at the center of the company's growth. She narrates her leadership journey from her younger years to her current position easily and clearly. She talks about the lowest moment in her career, how she keeps her leadership edge sharp, and many other realistic and inspiring nuggets. Carol shares her desired legacy and the challenge of constantly redefining leadership to excel as a leader.
In 2016 Carol was awarded the prestigious Business Daily Award for the 'Top 40 under 40' women in Kenya. She has served as the Vice-Chairperson of the Marketing Society of Kenya (MSK) and is a former Member of the Advertising Standards Committee (ASC), whose mandate is to provide governance, solve industry disputes, and support the growth and development of advertising standards across the media industry.
