What does it take to revive a failing company in just three months? For Elizabeth Irungu, it’s not just about strategy—it’s about purpose, resilience, and leading with conviction.
In this compelling episode of Once Upon A Leader in Africa, we follow the remarkable journey of Elizabeth Irungu, CEO of Absa Asset Management Limited, whose leadership story redefines transformation—not just of businesses, but of lives. You’ll be inspired by how she merges economic acumen with unshakable values to lead boldly, empower teams, and drive lasting impact.
This episode offers more than leadership insights—it’s a fresh perspective on service, purpose, and legacy. From mentoring young professionals to navigating sovereign risks, from turning losses into profits to reshaping wealth management in Kenya, Elizabeth presents a masterclass in values-driven leadership—rich with strategic brilliance, personal resilience, and spiritual depth.
Meet Elizabeth—a transformative leader at the helm of one of Kenya’s dynamic asset management firms. With past roles at STANLIB, Britam, and ICEA Lion, she brings a wealth of experience in business development, portfolio management, and organizational change. But what sets her apart is her unwavering belief that leadership must serve a higher purpose.
Her leadership journey began in high school as a school captain and evolved through unique early experiences—from co-running a mobile phone distribution business to serving as a junior economist in the Office of the President. These moments taught her that leadership is about presence, adaptability, and faith—not titles.
When Elizabeth joined Absa Asset Management, the firm was facing imminent closure. In just three months, she led a turnaround that restored profitability—not by chance, but through strategic clarity, optimism, and a shared sense of mission. She rallied a young, dynamic team around a purpose greater than profit.
Elizabeth’s leadership philosophy is relational, not hierarchical. Leading a team with an average age of 25, she cultivates a culture of deep listening, mentorship, and shared ownership. People don’t just work under her—they grow with her.
Her passion for investment is deeply transformational. For Elizabeth, wealth management isn’t just about returns—it’s about empowering people to make informed financial decisions for generations to come. Financial education is central to her leadership—not an afterthought, but a calling.
You’ll also gain rare insight into her spiritual grounding. Guided by biblical principles and inspired by figures like Nelson Mandela, Elizabeth embodies integrity, humility, and servant leadership. Her board service, volunteerism, and mentoring reveal a leader who sees every platform—big or small—as an opportunity to uplift others.
The road hasn’t been easy. She shares candid lessons from leading through sovereign risk, restoring trust after reputational damage, and managing large-scale project hurdles. Yet through it all, she remains anchored in faith and solutions-focused leadership.
This is more than a conversation—it’s a vision for leadership in Africa. Whether you’re an aspiring leader, a seasoned executive, or someone seeking purpose, Elizabeth’s story is a powerful reminder:
Elizabeth’s legacy isn’t built on accolades—it’s built on impact. Mentoring the next generation, transforming broken systems, and championing financial literacy, she models what it means to lead from the inside out.
