As much as it’s unexpected in the advertising industry, Serah has learned to control her character, not reputation, in this ever challenging environment. She believes in people first and states that if leaders invest in building great and diverse teams, their KPIs will be met.
These people she believes in and work closely with are Gen-Z! She happily shared how she has a better business leader by learning from this younger generation. Serah challenges older leaders to explore opportunities of improving their competencies by appreciating Gen-Z needs and drawing skills, strategies and solutions to meet them.
In this episode, Serah sheds light on her leadership style, and her passion for mentoring and growing women leaders and driving positive behaviour change and why it's important for any leader to be an avid reader. She particularly, believes African leaders cannot succeed if they ignore the needs of over 60% youth population within the continent.
Serah is the Managing Director, GroupM East & Central Africa & SSA Coordination lead. She is a senior strategist and leader with over 16 years of experience in advertising, having worked on some of the biggest brands locally and globally.
