This week we will talk about Finding your Niche, or Target Market, and figuring out who your customers are. Having a Niche is incredibly important to a business as without one it will aimlessly continue until it fails. A niche is a group of people, businesses or government that you say "I want to work with them" and then actively work to obtain. A niche can change throughout the lifetime of a business but there are risks to changing it. A niche is often called a Target Market as well, so those two words are incredibly similar and likely can be interchanged. Without a niche, your business wont be as successful!
Topics to cover:
What is a niche?
Why should you have one?
Dangers of changing a niche
Dangers of not adjusting your target market
Understanding your Niche
Passion vs Niche
Did they choose you or you chose them?
Analyzing WHY they are your niche!
How to sell to that Niche / Target Market
AND MORE!!
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