Watch this episode to learn why a professional marketer believes empathy is the key to success.
Marissa Latshaw has devoted her career to marketing and is the creator of the Empathetic Positioning Process. In this episode, we discuss her model of three Cs: Curiosity, clarity and connection. We also discuss how this model incorporates empathy into the field of marketing and the importance this has for sustainable business moving forward.
00:00 Introduction
00:23 About Marissa Latshaw
1:17 How Marissa became exposed to empathy in her life
5:05 Why is empathy important in marketing?
6:44 What is the Empathetic Positioning Process?
8:12 The 3 Cs: Curiosity, clarity and connection
10:06 What’s the difference between design thinking and the Empathetic Positioning Process?
14:34 How empathic leadership leads to more sustainable businesses
16:20 How does Marissa incorporate empathy into personal life?
20:57 Who benefits from the Empathetic Positioning Process?
23:27 Marissa Latshaw’s Purposeful Empathy Story
27:07 Conclusion
CONNECT WITH MARISSA
✩ Twitter: twitter.com/mlatshaw
✩ Instagram: marissalatshaw
✩ Wesbite: www.latshawmarketing.com
✩ LinkedIn: marissalatshaw
CONNECT WITH ANITA
✩ Email purposefulempathy@gmail.com
✩ Website https://www.anitanowak.com/
✩ LinkedIn www.linkedin.com/in/anitanowak
✩ Instagram https://tinyurl.com/anitanowakinstagram
✩ Twitter https://twitter.com/anitanowak21
✩ Facebook Page https://tinyurl.com/PurposefulEmpathyFacebook
✩ Facebook Group https://tinyurl.com/PurposefulEmpathyCommunity
✩ Podcast Audio https://tinyurl.com/PurposefulEmpathyPodcast
This episode was brought to you by Grand Heron International
REACH THEM AT
✩ Website www.grandheroninternational.ca; www.ghi.coach
✩ LinkedIn https://www.linkedin.com/company/grand-heron-international/
✩ Facebook https://www.facebook.com/grandheroninternational/
✩ Instagram @Grand_Heron_International
✩ Twitter @GrandHeronIntl
✩ https://twitter.com/GrandHeronIntl
To watch the video with subtitles: https://www.youtube.com/channel/UC78vaeHVmoxebZCYtqsKe0A
Video Edited by David Tsvariani
