I recently read Influence the Psychology of Persuasion by Professor Robert B Cialdini. The New York Times Bestseller was published in 1984 and was based on 3 years of research and undercover work.
The book does a good job of breaking down the different principles and backs up each claim with research findings so if you’re into that then you’ll enjoy reading it.
Here, I’ll cover 7 ideas that will be quite easy to use and I’ll also explain the reasoning behind them. I have only mentioned some of the tactics the book covers.
