I’m going to get so much kick back on this. But brands, agencies and all marketers need to realize in our industry, speed is more important than perfection. Outside of regulated industries (financial, healthcare, legal, etc), it pays more to be fast than it does to be perfect. Obsessing over that video? Make sure it tells the right story, then get it out. Have you proofread that Instagram post 437 times? Just post it. Don’t spend 3 months on something that people will forget in 2 seconds.
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DISCLAIMER: the information in this podcast are my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.
