What’s the quickest way to waste money on your creative (videos, photos, copy, design)? Go with your gut and don’t test it. This topic has been coming up more and more as companies try to put out more content at a faster pace. But just because you’re putting out content quicker, doesn’t mean it’s not efficient to do a quick test first. In today’s digital age it’s so incredibly easy to do a little micro test on colors, titles, pictures, and clips of video before you invest thousands of dollars into something.
