In this episode, we sit down with Dr. Ana Echeveste DC, one of the kindest and passionate chiropractors in Europe.
Ana runs a powerhouse practice in San Sebastián, a beautiful office that truly changes lives and delivers upper cx chiropractic with precision. This conversation is raw, honest, and full of insights that will change the way you think about retention, communication, and what it means to truly lead a vitalistic practice.This episode we explore how retention really works, why discomfort is essential for growth (for you and your practice members), and how to communicate chiropractic in a way that is simple, powerful, and true to Chiropractic. Whether you're early in your career or refining your craft, this conversation will remind you why principled chiropractic matters—and how to translate that into a practice that grows with ease.In this episode, we cover:
• Why discomfort is the foundation of retention—and how to train it in yourself and your practice members
• The moment Ana threw out her PowerPoint on stage and chose full congruence
• How to communicate chiropractic without talking about pain
• Why society struggles with discomfort and how this affects care plans
• What it means to adjust from a place of “wonder” and how it transforms retention
• The role of table talk in building trust, certainty, and long-term care plans
• How chiropractors accidentally burn out—and why retention reverses everything
• Why you should stop giving lifestyle tips your practice members aren’t ready for
• The power of saying “I don’t know” in a way that builds authority and connection
• One simple thing every chiropractor can implement TODAY to improve retention
