Episode 56: The Lifeline of your Business
The modern definition of business is “the production, distribution, and sale of goods/services for a profit”. However, when companies only focus on profit they tend to lose sight of the most important thing, and eventually, the whole business fails. We are not saying profits are not important as they are, without them you could not have a business. What we are saying is, if you focus on the customer, their experience, and nurturing them; you cannot help but profit. Your customers and potential customers are the lifeline of your business, so it is vital you have a plan as well as a process to convert them from complete strangers to raving fans. Over the next 5 weeks, we will be teaching you our D.A.N.C.E. approach, so you can find and build meaningful relationships with your prospects and convert them to returning customers who refer you over and over again.
In this episode, you will discover:
· Why you need a lead nurturing strategy such as the D.A.N.C.E.
· The importance of defining your target market.
· 3 key things you can do today to narrow down your niche
When you try to please everyone, you end up pleasing no one. Although, it is sometimes hard it is important you take some time to define and narrow down your target market and customer avatar. Join us this week as we teach you exactly what you need to know to define your ideal customer and start them on their specific customer journey with you.
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