Episode 58: Attracting your ideal customers
As we D.A.N.C.E with our prospects in other words create an amazing experience for our customers as they move from discovery to raving fan, we have to be aware of a few key things. The most important thing is not to see this as just a mere transaction but an entire experience. How they become aware of your brand and interact with you is vital, thus it is important to have a solid plan on how to attract them. During the attraction phase, it is important to ensure you are assessing where your customers are in their journey and how you can help them. As well as, increasing your reach and creating awareness around your brand. In order to do this your brand needs to be aligned on all your sales fronts, so showing up authentically as you is very significant. We do not want the potential customer to interact with your brand online and then meet you and feel like it is two different people.
In this episode, you will discover:
· Why the most important thing you could be doing in your business is building relationships.
· The importance of enrolling and education not selling.
· 3 key things you can do today to attract new customers
Robert McTague said it best “when you spend your valuable time trying to convert or sell the wrong customer, you lose out on the valuable opportunities to help those that truly need your product/service”. Join us this week as we teach you exactly what you need to know about attracting the right person at the right time.
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