It is step 3 of our D.A.N.C.E., we have defined and attracted our ideal prospects now it’s time to nurture them. Nurturing involves focusing on needs and building trust to establish a relationship. When establishing a relationship with a prospect your focus should be on 3 key things; increasing your brand awareness, providing relevant content that meets their needs, and a consistent connection with them. Due to advances in technology buyers are becoming more sophisticated and taking the time to educate themselves, interact with the product, and even compare you to others in your market space before even speaking with you. However, this is not a bad thing if you have everything aligned to be successful within your own nurturing sequence.
In this episode, you will discover:
· The power of consistency.
· 3 key things you can do today to nurture your prospects.
· The importance of an engagement marketing strategy.
Theodore Roosevelt said it best “No one cares how much you know until they know how much you care”. This is why your nurturing sequence is vital, this is where you create those touchpoints where your prospect can start to feel valued and that they are not just another sale. Although, yes we are leading them to conversion more important than the money is the long-term relationship you will create with them which will lead to numerous sales, not just one. Join us this week as we teach you exactly what you need to know about nurturing your prospective customer.
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