Episode 59: It’s all about the conversion
It is step 4 of our D.A.N.C.E., we have defined, attracted, and began nurturing our new prospector; now it is time to convert them. Sometimes people innocently think the words conversion and sale are synonymous, yes a conversion can mean a sale. However, in our prospect D.A.N.C.E. we want to go a little deeper with the word conversion, as we are working on more than just one sale. We like to think of conversion as a quantifiable action where a potential client takes a specific desired action in our customer journey. In some of our businesses, a conversion can simply be registering on a website, downloading a lead generation template, signing up for a newsletter, or even providing contact details. Nowadays people are less likely just to give out their information, especially with all the spamming and desperate sales attempts out there. This is exactly why from the beginning of a customer journey businesses need to create value that captures and or caters to the exact need or want of their niche market.
In this episode, you will discover:
· The Customer Conversion Rate Formula, so you will know your conversion percentages.
· The 4 steps to success when you are converting prospects to customers.
· The importance of tracking your systems and increasing your conversion percentages.
As Gene Buckley so eloquently put it "Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work, and serve the customer!". We are building long-term relationships, not one-and-done sales. Your potential customers are looking for value, consistency, and a sense that you’re a business appreciates their business. Join us this week as we teach you exactly what you need to know about creating effective conversion systems within your customer journey.
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